Luke Peterschmidt and I got to work together at Wizards of the Coast years ago. He went on to create his own gaming company, Fun to 11. Fast forward a few years, and Luke shoots me an email to tell me about this crazy idea they have and wants to know if I know anyone that can help him make plush...that aren't just plush. After a few rousing emails and calls, we were off to the races. A lot of folks have asked about the story behind this product, so I asked Luke to participate in a short interview.
Luke, how did you come up with the idea for Stuffed Scarfs™?
My employee had the idea for Stuffed Scarves while working at a fair and seeing all the stuffed animals at the various game booths. He brought the idea up to me one day at work, and within minutes I approved it for production!
What kinds of market research you did you do?
None. Well, other than 20+ years working in the geek industry. We were planning on launching the product on Kickstarter, so we were going to let the world tell us if it was a good idea with their Kickstarter backing.
What was the process and how did it go for you?
You were able to help us format Jordan’s drawings so that they were usable by the factory that was going to produce it. You found us a vendor, acted as a go-between and helped translate factory-speak into creative-person-speak (and business-person-speak). You helped coordinate any testing we would need, shipping, customs, etc… Good lord, what didn’t you do?
What worked well?
Everything felt very fire-and-forget with you. Honestly, that has a lot to do with that I know you and you are an extremely trustworthy person with a (scary) breadth of experience and skills. You also communicate very well.
What didn’t go well?
The only thing I can think of is that we spent a good bit of time getting the two different scarf patterns on the same pattern (so one “new fabric fee”). At the end of the day, they just made two different fabric patterns. Didn’t effect us in any way, but we might have used slightly different colors if we knew they were going to make two different fabrics.
What you would do differently?
Honestly can’t think of much.
What did you learn from the process?
Timelines is a big thing we learned. We also learned things like how easy certain things are to do (like make different color-ways), while other changes were much harder to make.
What others said...
Fashionably Geek article